Plus… How YOU Can Have The Same ‘No-Selling’ System Installed Into Your Business And Have Clients Chasing After You Dear Consulting Professional: I'm not sure if you’re like me but I was never a born sales person. So for years I put up with ‘supposed’ sales and marketing experts telling me what I should do to build my high priced services business. But in the end I eventually figured out that nearly everything they teach you in "Sales & Marketing 101" is one big pile of xxxx. You've heard all these many times. I call them "The Nine ‘Old Wives Tales’ of Sales & Marketing:"
Not Only That But… Doesn’t it get your goat that there are people doing better than you, even when they are no better than you at what they do? Don't you despise going to meetings or talking on the phone with people who you know aren’t interested in what you’ve got to say and who are never really going to buy from you? What Would You Give… To be able to come in to work every morning and find a fresh stack of e-mails, faxes and voice mails ready and waiting for your response? To be sought out by people who know who you are and understand exactly what you do and WANT to talk to you? To talk with people who are already pre-sold on what you do when you first meet them? To be chased down by people who look to you as an authority, and respect you for your professional ability? Wouldn't that dramatically accelerate your business? Wouldn’t that make running your business more fun? For years I accepted all those miserable ‘old wives tales’ and they were killing me. Maybe they're killing you, too. My business was crawling along at a snails pace and I'd spent nearly a decade of my life networking, paying for unsuccessful advertising and mailers, burning up shoe leather, and inventing excuses to go see people who didn't want to see me. It was teeth-clenching, bone-grinding, ‘lost in the crowd’ misery. I was not where I wanted to be, and there was no light at the end of the tunnel. Well, here's the story of how I "accidentally" created a ‘no-selling’ system for professional advisors and consultants, got explosive results from every single penny I spent on marketing and how it turned my business into a client magnet. How YOU Can Get The Same Results Faster Than I Ever Did! By the time you finish this story, you WILL know the formula to attract clients to your business like bees round a honey pot – without ever having to sell or put yourself in a situation where you feel like your holding your hand out for money. You'll do it faster and with less frustration and waste than it took me. You'll get my personal, hands-on assistance in the process. And you'll never be a "sales and marketing fall guy" again. I’d been pushing myself to the point of exhaustion, just trying to stand out ‘in the mind’ of my prospects every day. I was going insane with the fact that everyone saw me as the same as everyone else. After all, you can only deal with a diet of “we’ll let you know” or “call back next month” for so long. At the same time our finances were extremely tight. Now as you probably know, going and seeing people costs money and sucks up your time like a ‘Dyson Cyclone’. Then something happened that at the time felt like the beginning of the end. A key member of staff left which meant I had to do their job as well as try and keep drumming up new business. This created a new limitation. I was not allowed to go see any prospective clients! Let me explain. I’d been running a software training business which was viewed by the market as a commodity. At the same time one of my head trainers left and so I had to fill in. But I was still responsible for growing all the consulting projects. During a conversation with my wife Sam (who was also my partner in the business), she asked me a question I’ll never forget: "You haven’t got time to go and see potential clients. What are you going to do?" I said, "I’m going to have to find a way to sell without going and seeing anybody." That answer changed my life! It set me off down a road I’ve never turned back from. We had no budget for fancy brochures, expensive advertising or any such thing. So if this was going to happen at all, it was going to happen using low cost strategies. My mandate to "go see people" suddenly became a mandate to "sell WITHOUT seeing anyone at all." Everything Changed I wasn't trying to get my foot in the door and get anyone to let me in anymore! Instead, the object of the game was to simply get them to call me. We used specially crafted web pages, cheap postcards and free publicity to make that phone ring. And you know what? That actually turned out to be much easier and less expensive than chasing people all over the place. Here’s the thing… I had accidentally stumbled upon a huge secret to success. And it’s the secret behind all thriving professional service and consulting businesses.
Money started pouring in immediately, faster than anyone had dared to hope. In fact the second client (who was a big insurance firm) signed an £80,000 manual cheque (something my contact at the company had never seen happen in all the years he’d been there) and handed it over the day before the training contract started. Sam was over the moon, and I felt like the ‘monkey’ was off my back! The big thing I noticed was how the speed of the business picked up. The dynamic changed completely. Instead of it taking forever to get a lead never mind a client we were generating leads at will and people were queuing up to do business with us. Wouldn't you like that to happen to you? Well it can. And it will. Suddenly it was like roles reversed. I was in demand, the clients were chasing me, and I knew I was on to something big. It Suddenly Became Very Clear What The REAL Key To Success In High Priced Services and Consulting Is... The real key to success in building a professional service or consulting firm can be summed up in one word – ‘positioning’. You have to get the client to come to you first - and to keep him coming until he decides to buy. Because the minute you start hunting him down, the whole thing stops working. That's the problem with everything we've been taught about building a business - all those supposed experts don’t understand that building a high priced service business isn’t the same as selling office equipment. You can’t just chuck mud at the wall and waste time and lose credibility chasing people. And if it doesn't work, those ‘experts’ tell you to do more of it. That's like throwing a drowning man a block of concrete! And it's doomed to failure, because you can’t push ‘high priced’ services on people. You see, people buying something that costs a lot of money are worried about making a mistake. That’s why they want to make the decision or at very worst ‘feel’ like they made the decision to work with you. Now that I’d found a formula that worked, I became obsessed with the idea of turning my business into a client magnet. I became a crazy person, searching for new ways to make the phone ring or make my computer ‘ping’ with new leads from my website. We tried a whole bunch of weird and wonderful things. Some of them worked. Some of them didn't. But? Little by Little a Formula Emerged That Systematically, Predictably Attracts Clients To Your Business Every Day Eventually, I was able to make every imaginable tool work - postcards, e-mail, fax blasts, magazine articles, website, publicity, direct mail, seminars, white papers, press releases, and clever "desire magnets" - getting more sales leads and enquiries than a team of full time sales people could handle and all with our shoestring budget. Imagine coming in to your office every morning and instead of wondering where the next client is coming from, you find a fresh pile of e-mails, voice mails and faxes on your desk, eagerly waiting for your response. Wouldn't that dramatically change your life? It really can happen to you. And here's the fun part: Your competitors start to hear about you and run into people talking about you at every turn. And while they're wasting their life and spending fortunes in man hours knocking down doors, climbing over barbed wire fences, leaving voice mail messages and annoying people, you're patiently and methodically practicing the fine art of ‘attraction’. A competitor who's ‘chasing cars’ doesn't stand a chance against a savvy ‘get them to call you’ marketer! Well strap yourself in, because here’s where my story takes an unexpected turn? How You Can Get Paid On Things Others Are Giving Away For Free... There was this new method of training that I'd created called TBT. Now what it actually was doesn't really matter. It could've been almost anything. But bottom line it was another one of those "great ideas" that could solve lots of problems for people that nobody knew about. So it was very hard to sell! I used to go into companies, buy lunch for all their people, and give enthusiastic, informative presentations about this really cool new training method that could make their people way more productive and save them a bucket load of cash into the bargain. ...Ever done that before? They'd file in, consume my food, listen apathetically to the presentation, and file out. They'd go back to their offices, I'd go back to mine, and they wouldn't buy a thing. The whole situation was really depressing. Then I heard about a way that totally solved the entire problem by charging people to become a prospect. Here's what I did: I used low cost advertising and direct mail to get people to fork out real money to come to my ‘training strategy’ seminar. Then I charged them another fee if they wanted to meet with me for a private "consultation". On top of that, the majority of these people ending up buying training services from me that employed the training method that I couldn’t give away at my failing free seminars. This one thing massively contributed to building a successful business, because I’d positioned myself as the expert, instead of a peddler. Are You Thinking What I Think You’re Thinking? "What If That Could Work For Me?" A government training organization even licensed our new seminar as a training course and started selling it to their entire membership of 1000+ companies. My company was getting paid to teach prospective clients how to train our way! Our competitors were hacked off. As long as you have a method or strategy behind what you do (most of us do but we take it for granted), you can probably do something similar in your business. It's a lot easier than you might think - but your competitors won’t like it though.
But
That's Not All - You Can Perhaps the biggest thing about the ‘formula’ I created was how it helped me win the publicity game. But I need to pause a moment and explain something. Remember how I talked about getting people to call you - to get them to make the first move and "dance to your tune"? You have to have a major shift in thinking before this can ever happen. Here's the best way I know how to explain it: Nobody who bought window cleaning services actually wanted window cleaning services. They just wanted CLEAN WINDOWS... Therefore, if you want to sell window cleaning services, you should advertise information about clean windows - NOT information about window cleaning services! This is what I call “Problem-Marketing” and it's THE central concept behind my marketing-strategy. When you make the transition from “here’s what we do” selling to “here’s your problem solved” marketing, a whole new world opens up to you. Suddenly your mailings, your website, your ads, your free reports and everything else become a thousand times more effective! I can't begin to tell you how important this is. This goes way beyond just marketing folks. This is the essence to getting rich in all things. Just think for a moment who you’d be more interested talking to… someone who just talks about their self or someone that listens to you and comes up with solutions to the problems you’ve just shared. I rest my case! Once I got the hang of this, another huge breakthrough happened: Suddenly the doors to free publicity flung wide open. As soon as you go from being a “here’s what I do” seller to a “here’s your problem solved” marketer, magazine and newspaper editors love you.
Why
Publicity Establishes Your People normally try to ignore advertising. But publicity is the best ‘positioning’ tool I know. It's more credible than advertising. The best part is, it's FREE! And it gives you credibility that money can't buy. When stories about you start showing up in the news, magazines and journals, you become the obvious choice over your competitors. We applied this revolutionary “here’s your problem solved” strategy and started working with trade journals and magazines in our industry. One year we got over 70 pages of free press, an amount vastly out of proportion to the size of our company. One press release ended up generating a deal worth over half a million pounds. A similar strategy in an email blast got a 22% response! All this was done on a pittance of an advertising budget.
You know what? That tiny budget turned out to be a blessing in disguise. I think things may have been different if I’d had a great big fat pile of money to spend! Long story short, my company won multiple awards and dealt with the biggest companies around. Not a bad outcome for a guy who'd been doing the interest rate shuffle with Aunt Visa and Uncle MasterCard! Let me ask you a question… How Would YOU Like Me To Do The Same Thing For You? After I started my marketing company, I spent almost three years putting this entire marketing system and business process ‘in a box’. The thing I learned was all of what I know can be installed into a business in weeks with the right business owner at the helm – what I need to find out is are you that type of business owner. Do you tick the following boxes…
If so for a very reasonable investment, I can resolve all of these situations and more. But as I just mentioned and I will allude to later, there's never enough of me to go around. I've only got so many hours in a day. But the success told to you in my story was not just a fluke. It can be replicated in all kinds of high priced service businesses. Including yours. Introducing… “The Magneto Effect” The Ultimate ‘Get Them To Call You’ Business Building System For High Priced Service and Consultancy Businesses! Magnetically attracting customers really comes down to your un-learning the nine ‘old wives tales’ and using five different lead generation mechanisms to get customers to come to you. This system is all about these five things:
Hold on, though. There's still one
more critical ingredient you MUST have, in order to make this all work the
way I say it does: You need to discover How to Re-Invent and Re-Position
Your Business so that Apples-to-Apples Comparisons with Your Competitors
are Difficult or Impossible - Even in a Commodity Market.
What
Exactly Do You First off, for reasons that will be explained later on in this letter I can only allow a select few people to take advantage of this opportunity. I wish I could accept more, but as you'll soon see I'm purposely limiting those who get access to work with me... The program itself is called "90 Days To Magnetising Your Business So You Never, Ever Have To Sell Again", because the bulk of my system is installed into your business in the first 90 days. Plus by plugging ‘The Magneto Effect’ into your business you’ll attract tons of clients …and get them to happily give you their hard earned cash without you ever having to chase them. If you manage to secure one of the coveted spots, here’s what you’ll get installed into your business: There are 3 main ‘phases’ to implementing the overall system. These are...
Here’s how the phases break down… Phase 1… More IMPACT The purpose of this phase is to make you STAND OUT in the mind of your prospect. All of the assets that stimulate your market to think ‘this makes sense’ / ‘these guys look good’ / ‘this is what I’ve been looking for!’, are created in this phase. In many ways this is the most important phase of the three. In this phase I’ll…
Phase 2… More LEADS In this phase 'The Magneto Effect' maximises every penny you spend in the lead generation process and puts more leads into the top of your sales funnel. In this phase 'Magneto' will be triggering those 'Internal Decisions' in the mind of your prospect that will make them want to contact you. All without you having to break a sweat. In this phase I’ll…
· Phase 3… More CLIENTS In this phase 'Magneto' will make the most of every lead that comes into your business. The strategies used in this phase are all low cost and high leverage. In other words this is one of best areas I know of where you can get an amazing return on the money you spend on promoting your business. In this phase I’ll…
· Lastly we’ll press ‘GO’ on your campaigns that will promote your ‘MAGNET’ and start generating a constant flow of new enquiries and clients. But That's Not All! You Also Get...
That's £4,450 Of Consulting - For Free! I'm not making this up. Yes, I really do charge £200 to critique ads and marketing materials, for example. I really do charge £500 per hour for consulting. So why am I giving this much consulting away for free? Because I know that any client who gets some extra help and really starts to GET RESULTS gives the most amazing testimony which is worth is weight in gold. It's an excellent way for you to receive expert guidance & new ideas - especially if you don’t have anyone else supporting you in a business development capacity. “How Much Is This Service Going to Cost Me?” Allow me to explain... The implementation of The Magneto Effect into your business is going to cost you… One Client Seriously, that's what this is going to cost you. One client. Let me explain… What’s the lifetime value of one brand new client for you? I’ve done some research, and determined what an “average” lifetime value is for my clients offering modestly priced services. That’s what I’m going to charge you for this. (The reality is that for most of my clients, the lifetime value of one new client far exceeds what I’m proposing-but I have to come up with some sort of price.) So to reserve your spot, there here are the 3 options you can choose from… Option 1 – Installation Fee over 3 months Option 2 – Installation Fee over 6 months Option 3 – One Off Installation Fee plus % If you choose option 1 you only pay £3,997 in advance for 3 months If you choose option 2 you only pay £2,497 in advance for 6 months If you choose the third option you only pay one payment of £5,997 in advance and 10% of sales that the system generates for 18 months after the first 90 days (everything the system produces is totally measurable through the automatic lead capture system and ‘Sales Conversion Tracking Report’) But if you think about it, I'm practically paying YOU to get this. First, if you're SELECTED, you’re getting one on one access with me while I implement the system for you. Only a select few clients have ever worked with me like this. As soon as we begin, you'll get instant access to my thinking and expertise (this goes way beyond just marketing) ...and because in the main all you really have to do is "watch me do it for you", you can sit back and let me do all the heavy lifting. I fully believe that in the first 90 days, you should already have clients in your pipeline with a value that MORE than returns the cost of this entire system. This means that not only will you make more than you've spent, you get everything else that the system generates for you free and clear for life (see options 1 & 2). But it gets better because... My "Put My Money Where My Mouth Is" Double Guarantee Ensures That Either YOU Succeed Or You Don't Pay... Here's how it works... Guarantee #1: 90-Day “Free Look” You have a full 90 days (more than enough time to gauge the results) to see if my system is right for you. If you determine that it isn’t, just let me know and I’ll gladly refund your money. No hassles. No hard feelings. But even if you go beyond the 90-day unconditional guarantee period you're still protected by Guarantee #2... Guarantee #2: Put My Money Where My Mouth Is… This is crucial stuff so pay attention: Go through implementing the system with me and do what I ask you to do and if by the end of 90 days you haven’t met your goal of attracting more leads than ever before, let me know and I’ll personally work with you for an additional 365 days for FREE until your goal has been achieved. If after that time you aren’t where you want to be, let me know and I’ll not only issue you a refund, I’ll also cut you a cheque for £500 just for wasting your time. How's that for putting my money where my mouth is? That's how serious I am about wanting you to succeed, and that's also how confident I am that my system really works! You see, if I don't hold up to my end of the bargain, I'm not only out the money I’ve refunded, I'm also out all the time that I spent working with you one-on-one (which frankly costs me a lot more!) I'll say it again one more time just in case you dozed off... IF YOU WORK WITH ME, DO EVERYTHING I ASK YOU TO DO, YOU WILL HAVE A VERY PROFITABLE PROFESSIONAL SERVICES OR CONSULTING BUSINESS. I ABSOLUTELY GUARANTEE IT! As long as you're committed, you simply CANNOT lose. But whatever you do, DON’T delay. When I say this course is limited...I mean it! Only 5 (that’s right 5) people will get to work with me like this. The rest of my clients (other than my platinum clients) only get coaching advice. They don’t get me at the helm guiding the ship and creating all of the killer campaigns, assets and systems by hand for them. So trust me...this is NOT one of those lame marketing ploys that you're probably used to. Once it hits the limit, this registration link will be taken down and you will be on the outside looking in. Don't let that happen! If you're interested, click on the registration button below (as soon as it becomes active) and reserve one of the slots before it's too late... Grant Eagle Creator Of ‘The Magneto Effect’ P.S. Just so you know, there's nothing "magical" about The Magneto Effect even though it may seem like it. Sure, it's changed my life and others that have used it. And while that may seem amazing, you should consider this: You and I, as purveyors of high priced services, have the ability to understand our clients problems – and solve them. And if you can prove you can solve a problem for someone, you can influence them ...and ultimately turn them into a client. When you think about it, the odds are really stacked in your favour. When you understand Internal Decision Stimulus (IDS) buying psychology, and you begin to use the assets, campaigns and systems I create for you, it's pretty hard not to see some amazing results. My point is, YOU CAN HAVE THIS. You can have The Magneto Effect working for you day and night. All you have to do is let me "install" the system into your business over the next 90 days. P.P.S. Remember, your success is totally guaranteed!
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