Monday, December 26, 2022
After many years working with law firms, and helping them build their firms I’ve lost count of the number of times a lawyer has said to me… “people in my type of law niche don’t leave reviews!”
And for the most part you’d understand that thinking if you’d tried and failed at getting people to leave you a review.
So let me pull back the curtain on one of the biggest opportunities for a local law firm to steal the best clients knocking around the internet who are ready to hire a lawyer today…
Here is what people said when Google asked them what the biggest factor was when it came to deciding on which lawyer to go with…
It’s normal to think that there is no way people would openly leave public reviews about things in their private lives that they’d never want people to know or talk about… divorce… bankruptcy and criminal.
Daryl is a family lawyer dealing with divorce and a number of other difficult private matters but she has a bunch of amazing reviews that reveal how people love to say thank you…
But it’s not just that people leave reviews… it’s what they say.
For example… imagine if you were Daryl and you had these types of comments being written about you on your Google My Business Page…
Do you think it would help people to decide to call you instead of move on to the next lawyer in the list?
Just imagine if you lived in Pittsburgh and you were considering bankruptcy and you wanted a lawyer to help you clear your debt. So you started trying to decide who was the best person to call.
Do you think you’d actually find people that would go and leave reviews about their financial situation to help with your search?
You’d think no way right?
Take a look at this…
Do you think you’d use a lawyer who’d got over 100 reviews saying he was the best guy on the block… if you were in debt and needed a fresh start?
Especially if they were saying stuff like this…
Absolutely you would! Dallas Fort-Worth law firm Haiman Hogue, PLLC have a firm that has garnered equally impressive reviews and ratings which could bring in more customers to the front; not by just the reviews or stars, but reputation which has made it quite popular.
Are you starting to see how this could improve your online marketing?
So now let’s turn to the world of criminal law and see if people would talk publicly about that part of their life.
Again the same thing.
People are talking about a very sensitive matter you’d think they’d want to keep private but instead they are talking publicly online about how they were helped and how Edward was the difference in their case.
So now let’s look at how a much older group of people behave when it comes to leaving reviews for law firms.
Take the Estate Planning niche for example.
The average age for this niche for one of our clients is 50+ but in the in the last year alone they have skyrocketed their review intake by over 100%.
Here’s a screenshot of one of their offices Google My Business Page…
And again as you can see below people are helping anyone looking for a lawyer to trust in this area of law by what they are saying about this firm online…
So how do you get to this point?
Do you run or work in a law firm struggling to find a way to breakthrough stagnant levels of growth?
If so my team and I help local & national firms every day overcome this problem by installing a proven pipeline growth system that is ONLY AVAILABLE ON AN EXCLUSIVE 'AREA BY AREA' BASIS.
If you're interested in a data driven predictable system working for your 24/7 365 then click the button to see if your area is available.